When the restaurant server brings your check to the table in one of those faux leather folders, supplied by a credit card company, when was the last time you heard a customer say ...
It's time to #demolishmediocrity
How to Eat Fish n' Chips:
A Guide to Demolishing Mediocrity & Winning Customers with Wow Experiences, No Matter What Business You're In.
These Top Restaurant Executives Love Their Fish n Chips
Barry Gutin, CEO Cuba Libre Restaurant & Rum Bars, Philadelphia, PA
In this book, Joel cuts through
the modern-day marketing mumbo-jumbo to identify what really
matters in developing a brand that stands out, and an operation
that excels. His stories resonate as he communicates key insights,
from the essentiality of establishing trust, to the significance
of wowing customers through human connection and product differentiation.
In How to Eat Fish 'n Chips Joel shows us how to
bring out the marketing genius in us all.
Michael Klauber, Co-Proprietor, Michaels On East, Sarasota, FL
How to Eat Fish 'n Chips
is brilliant. If youre a competitor of mine, DO NOT buy
Ray Schoenbaum, Rays * Rays on the River, Atlanta, GA
In working with Joel for several
years, I know his disdain for mediocrity and similarity. Fish
'n Chips' is a real-life look at how to develop your restaurant's
magic - because without it, you're like everyone else. One of
the best nuggets from the book was a reminder that we're not
in the restaurant business; we're in the memory-making business.
That alone has changed our management team's outlook on how we
treat our customers.
Rob Duckworth, Duckworths, Charlotte, NC
One of the most powerful hospitality
books Ive read, Joel Cohens Fish n Chips
hits you with several thought-provoking questions about your
business, critical questions you dont get anywhere else.
My favorite is Whats Your Magic that takes you beyond
all the other similar restaurants and stores in your trading
area that are doing the same things?
Tom Boucher, CEO-Owner, Great NH Restaurants, Inc., Bedford, NH
I love this book! It addresses
a silent enemy in the hospitality and retail business and how
easy it is to get complacent. The incredible 'wow' insights that
Joel shares in his book makes this a must-read for any business
John T. Bean, President, Eat With Us Hospitality
Group, Columbus, MS
On Their Second Plates:
Dan Doyle, Proprietor, The
Crab Shacks/The Washout, Charleston, SC
David Salazar, CEO, Manuel's
Mexican Foods Phoenix, AZ
Designed to Kill the Silent Enemy ... Before it Kills You
Mediocrity is the silent enemy that's destroying the restaurant & retail categories. "How to Eat Fish 'n Chips" is a guide to destroying the silent enemy and win customers over through memorable experiences and stories.
You'll learn the impact of Wow and how it is the big differentiator that sets you apart from others. Wow is the main ingredient that demolishes mediocrity. Joel Cohen, the 'Wizard of Wow,' says, "Wow the hell out of everything you do. And by doing so, youll demolish mediocrity, and win over fickle, love-starved customers."
This idea-packed book is a stimulating, common-sense read, especially in today's world of 'keyboard marketing' that will make an impact on you and your business immediately. Cohen is extremely blunt and honest. He says, "You are the captain of your ship and to run a successful business starts with you, and only you. You need to be unstoppable and provide customers with memorable experiences so they walk away talking about you and remembering you."
"How to Eat Fish 'n Chips" challenges you to ask, "Where's the creativity; where's the showtime?" And in a microcosm of all that's 'average,' Cohen ponders why every restaurant serves the same old mints. If every restaurant and retail store is doing the same thing, then the customer doesn't notice you. You're bland.
Restaurants and retailers are missing glaring 'cutomer-love' opportunities For example, there's a million dollars of potential income in that moving van you see in your neighborhood.
Cohen asserts that you've got to be a little nuts - you've got to scream louder than ever before to be heard above and beyond the online and traditional noise and advertising clutter. You'll find several ways to do that - ways to out-smart the competition - the mega restaurants with the big marketing budgets.
Your order of "How to Eat Fish 'n Chips" can be wrapped in simple example: Dunkin' Donuts and Krispy Kreme. One focuses on service, and the other focuses on an emotional experience. Which one do you want to emulate?
And in another way, ask yourself this: When the restaurant server brings your check to the table in one of those faux leather folders, supplied by a credit card company, when was the last time you heard a customer say, "Wow, this is a great leather folder?"
Get the point? You can be like everyone else - bland and boring - or you can make a memorable impact.
If you're choice is to make the memorable impact, then order "How to Eat Fish 'n Chips" and join me as we #demolishmediocrity - silent enemy of mediocrity that's all around us.
If you're choice is NOT to make an impact, then, whether you're a restaurant or a retailer, you might as well close down now and save yourself from an excruciatingly slow and painful death.